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Behind My Work

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About Me

Marketing is my data playground, every number tells a story, and every strategy shapes growth 📈✨

Marketing is more than running campaigns—it's about understanding people, interpreting data, and creating systems that drive sustainable growth. My expertise lies in combining analytical thinking with creative marketing strategies to help businesses grow efficiently.
My responsibilities cover campaign planning, creative briefing, creator partnerships, performance analysis, community growth, and business reporting. Through data-driven optimization and creator-led marketing strategies, I help improve brand visibility, customer acquisition, occupancy rates, and revenue growth.

1000

Active Creator Community

200

Creator Partnerships Managed Monthly

20

Monthly Social Media Views Generated

20

Monthly Occupancy & Revenue Growth

My Expertise

Core Competencies

Performance Marketing

Growth Marketing

Creator Marketing

KOL Management Lead Generation

Funnel Optimization

Conversion Analysis

Customer Journey Mapping

Campaign Strategy

Market & Competitor Research

SQL, AI Agent, Workflow Automation

My Work Journey

Work Experiences

Helping brands turn data into growth through performance marketing, creator ecosystems, and data-driven decision making. Performance Marketing • Creator Marketing • Data Analytics • AI-Powered Marketing

Developed growth strategies across 15 active branches.
Led end-to-end creator marketing campaigns involving 200 creators monthly
Created campaign concepts and creative briefs to align creator content with business objectives

Kuy Studio

Performance Marketing & Growth Analyst Jan 2025 – Present

Developed content strategies and content calendars for brand and personal branding channels.
Produced scripts and content concepts aligned with audience interests and business goals.
Analyzed content performance and audience insights to optimize engagement and improve content effectiveness.

Kuy Studio

Content Writer Aug 2024 – Dec 2024

Supported retail credit operations and gained exposure to credit assessment and risk management processes.
Assisted in reviewing customer documentation and maintaining accurate credit records in compliance with banking procedures.
Achieved a final internship score of 98.5/100 for outstanding performance and professionalism.

Bank Mandiri

Banking Intern – Retail Credit Operations Feb 2024 – Jun 2024

Led team operations and project execution.
Increased community engagement by 40%.
Successfully guided teams to multiple competition achievements.

SBSquad Entertainment

General Manager & Quality Control 2019 – 2023

Blending creativity and analytics to build campaigns that not only look good, but perform even better 🚀

Portofolio

My Projects

Setiap proyek yang saya kerjakan berfokus pada hasil nyata — mulai dari peningkatan brand awareness hingga pertumbuhan konversi yang signifikan.

Creator Marketing Database & Dashboard

Visualisasi performa KOL dan campaign (Looker Studio & Gsheets).

Performance Marketing Database & Dashboard

Visualisasi data occupancy Perusahaan (Looker & Power BI)

Meta Ads Optimization

Strategi perbaikan targeting & creative yang meningkatkan reach dan CTR.

Available Services

Kolaborasi

Saya terbuka untuk kolaborasi, freelance project, maupun konsultasi di bidang

Performance Marketing Strategy
Creator Marketing Strategy
Campaign Analysis & Optimization
Marketing Dashboard Development
Data Visualization & Reporting
Market Research & Competitor Analysis
AI-Assisted Marketing Workflow

Hubungi Saya

Key Achievements

Results-driven marketing specialist with experience managing multi-branch marketing operations, leading large-scale creator campaigns, and leveraging data-driven strategies to drive audience growth, brand visibility, and business performance.

Managed marketing activities across 15 active branches.
Led end-to-end creator marketing campaigns with 200+ creators monthly.
Built and maintained a creator community of 1,000+ active members.
Generated 20M+ monthly social media views through creator-driven campaigns.
Increased occupancy and revenue by 10–20% month-overmonth.
Developed marketing dashboards using Power BI and Looker Studio.
Created creative briefs and campaign concepts that aligned creator content with business objectives.